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Business
Re-imagine!
 Internationally bestselling author and master of business
reinvention Tom Peters addresses today’s new business
order in his remarkable book, Re-imagine! An essential read
for anyone interested in business, you can also find out why
women rule and what Tom’s ‘twelve truths’ are
in our insightful feature.
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The Role of Marketing in Business
 Marketing is the brain of business growth, the nerve centre
of market sensitivity and commercial productivity. Along with
sales, it resides firmly at the core of competitive business
activity, driven by the basic truth that is customers, not
products or services, which make profits. To succeed in business, an organisation must not only identify and respond
to customer needs, but also ensure that its response is seen
as superior to those of its competitors.
To learn more about effective marketing, consult The Manager’s
Handbook
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The 10 Industry Sectors
 Career expert Barbara Moses has identified ten industry sectors.
Each one has different dominating cultural characteristics
and different people will suit different organisations. The
sectors are: marketing and sales, scientific/research and
development, engineering/manufacturing, advisory/professional
services, government/health, general welfare, educators/helpers,
service/custodial, customer service, and media and cultural.
To learn what industry sector you’re most suited to,
consult What Next?
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